Some are too busy with occupations while others forget to enjoy their lives.
We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
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Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.
The more traffic a site gets, the more data we have to calculate estimated metrics.
Estimates are more reliable the closer a site is to being ranked #1.